Business

Should You Be Concerned About Facebook's New News Feed Changes?

Should You Be Concerned About Facebook's New News Feed Changes?Web Pro News are kicking up a storm about updates to the way Facebook will deal with organic reach generated by pages. OK in English? The organic reach is the number of people who like your business page who see your posts to that page. It's been regular practice for Facebook to only deliver your page updates to a percentage of the people who like your page for some time, but this new concept could have slightly different consequences...... Well actually if you play fair it probably won't.....

If you are looking for ways to circumvent Facebooks desire for you to pay to promote your articles and posts, then yes this will impact on you. If you are happy with the reach you get through Facebook by using fair means, the presentation tools they kindly provide and respect that Facebook is a commercial entity – then realistically you've nothing to worry about.

Personally I spread my Business Facebook posts between plain text, images with linked text and links embedded in plain text. This way I hope to provide something accessible and of interest to everybody in the target audience and on any device. Variety, as they say is the spice of life....

This is the original article from Web Pro News:- (http://www.webpronews.com/facebook-makes-more-news-feed-algorithm-changes-2014-08)


Facebook announced — wait for it — more changes to the News Feed algorithm and how it will deliver your Page's posts to its alleged audience. As you're probably well aware, Facebook has been mixing things up all year, and reducing the organic reach of Page posts. The company just announced two more specific changes to its algorithm. First, it's going after "click-baiting" headlines. Facebook's definition of this is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much info about what they will see. According to the company, 80% of people say they prefer headlines that help them decide if they want to read the full article before they click through. Here's what they say about how they determine what is click-bait:

“One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn't find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them. Another factor we will use to try and show fewer of these types of stories is to look at the ratio of people clicking on the content compared to people discussing and sharing it with their friends. If a lot of people click on the link, but relatively few people click Like, or comment on the story when they return to Facebook, this also suggests that people didn't click through to something that was valuable to them.”

The second signal on that seems more helpful as some clicks won't require the user spend a lot of time to get what they're looking for. The second change Facebook announced is going to hit home with a lot of people. At some point, Pages wised up to the fact that it was easier to get links to content in front of people if they were included in the text part of a photo post. Facebook, after all, does tend to show photo posts to more people. Many, many publishers have adopted this strategy on the majority of their posts. Some might say it really wasn't a bad thing. It meant sharing a photo with the post, which is indeed more engaging much of the time. It can make the overall presentation of the content more interesting. Well, I hope you weren't getting too used to the effectiveness of that strategy because Facebook is apparently killing it. Here's what they say about that:

“We've found that people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions. The link format shows some additional information associated with the link, such as the beginning of the article, which makes it easier for someone to decide if they want to click through. This format also makes it easier for someone to click through on mobile devices, which have a smaller screen. With this update, we will prioritize showing links in the link-format, and show fewer links shared in captions or status updates.”

According to Facebook, the best way to share links is to use the link format. Go figure. We'll see if these types of shares start performing better for publishers. Obviously Facebook wants you to promote your posts, so I doubt it. As far as the click-bait headlines go, Facebook says publishers using this strategy can expect to see a decline in their distribution over the next few months. Apparently the change will roll out slowly.

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Bolton Excellency Exhibition Centre

Northern Living - Bolton Excellency Exhibition CentreAt the Bolton Excellency Exhibition Centre, we offer a unique and refreshingly different event experience. We pride ourselves on delivering a flexible approach, providing you with the perfect solution to your event requirements. Our multipurpose Event Hall offers you a totally blank canvas, making it suitable for a wide range of events from national conferences to trade and public exhibitions, and gala banquets. This versatility, combined with the enviable location, easily accessible from all major UK transport links, and Manchester City Centre, make the Bolton Excellency Exhibition centre a highly attractive venue for organisers, delegates and visitors.

Located just outside Manchester, our stunning venue space will make any event leave a lasting impression on all your guests. Our multipurpose Event Hall offers you a totally blank canvas, making it suitable for a wide range of events from national conferences to trade and public exhibitions, and gala banquets. We also offer a range of bespoke wedding packages to help your big day go off with a bang. Have a look at the gallery to see the venue for yourself.

www.boltonexcellency.co.uk

Web Pro News – The Website owners friend, or an online tabloid?

Northern Living - Is Web Pro News – The website owners friend, or an online tabloid?If you have a website for your business you will doubtlessly have received Web Pro News emails. Their ability to acquire email addresses is one of the mysteries of the modern world, it would seem. Some of you will have un-subscribed (Probably several times) whilst others might briefly glance over some of the endless stream of articles they send you way. Certainly with articles such as this, they are intending to catch your attention:-

“Is Google Making Too Many Changes To Search?

Google celebrated the ten year anniversary of its initial public offering this week, and reflected on the past decade of search and some of the major changes it has made. Everybody knows that Google is constantly changing its algorithm. They've said in the past that they make changes every day (sometimes multiple changes). It would appear, however, that the changes Google makes (algorithmic and otherwise) are only getting more rapid. Amit Singhal, who runs search at Google, took to Google+ to talk about how far the search engine has come over the past ten years. The highlights he mentioned as the “biggest milestones” of the past ten years include: Autocomplete, Translations, Directions and Traffic, Universal Search, Mobile and New Screens, Voice Search, Actions, The Knowledge Graph, “Info just for you,” and “answers before you ask.” Some of this stuff is indeed truly remarkable. I certainly wouldn't want to go back to the time before instant search results. For that matter, the omnibox in Chrome was a revolutionary change in my opinion, and isn't even mentioned. Some of the features have been more controversial. Knowledge Graph, for one, has kept who knows how many clicks away from third-party sites. A lot of people aren't too happy with the way search has evolved to keep people on Google rather than sending them to relevant sites as it originally did. Either way, I wouldn't expect Google to reverse course on that anytime soon. Singhal also mentioned that Google made over 890 “improvements” to search last year......."

But is there editorial style really useful to the serious web developer, business own or IT department manager? This obviously depends on the individuals information needs. However if you allow for the fact that the tabloid editorial style is mostly bravado. Their willingness to indulge in a little Google bashing from time to time is commercially driven by their alternative search interests. Also that their market position allows access to individuals for interview purposes who would otherwise be inaccessible, on balance I'd be inclined to say yes.

Subscribe to their News letter, if not necessarily all of their opinions......

www.webpronews.co.uk

Five Towns Print and Design

Five Towns Print and Design,   Ferrybridge, Knottingley. West Yorkshire provide design and print services to businesses in the five towns area.If you are looking for a local reliable printing company offering a first class service, and the best value for your money Five Town’s Print & Design offer the following services:-

Leaflets - Flyers - Folders - Posters - Business Cards - Business Stationery - Brochures
Labels - Banners and much much more including graphic design.

Based in Ferrybridge, Knottingley, Five Town’s Print & Design offer a wide range of printing services to the local businesses of the 5 Town’s and surrounding areas. The main aim of Five Town’s Print & Design is to provide you with the highest quality print at a price that is affordable. Five Town’s Print and Design was started in 2013 by Lee Booth. Over the last year and a half he has built up quite a number of customers just by word of mouth having done this by simply providing a design and print service that doesn’t cost a fortune. In July this year Lee opened his own print shop in Ferrybridge Square, Knottingley. By doing this he believes he can provide even more people with an affordable print and design service. Lee has over twenty five years experience in the print trade and over that time has been involved in and learnt everything from the original design concept, through the printing process and into the finishing department.

“In those years I have seen how people have been over charged for their print and design. Whether it be by the print companies charging X amount an hour for design to cover the designers wages, or the high street print and design companies adding their 30% on top of print prices. That is why I decided to start up Five Town’s Print and Design. All the work at Five Town’s Print and Design, the design, the print and the finishing is overseen by myself. This gives me peace of mind that every stage of your job will be done right and you will not receive the job unless I am completely satisfied with the end result.”

Five Towns Print and Design
The Square
Ferrybridge
Knottingley
West Yorkshire
WF11 8PQ
01977 670 863
07896 742 694
www.fivetownsprintanddesign.co.uk


It's Not grim up North

It's Not grim up North – business is booming and York has been voted the place most people would like to live.It's Not grim up North – business is booming and York has been voted the place most people would like to live.

“A new study has revealed that York is the place most Brits would like to live - and the historic city also topped a poll of the most beautiful cities in the UK. A list of cities that Brits would most like to move to saw Bath come in second place, followed by Brighton and Hove, Edinburgh and Truro in Cornwall.” - Source

Now I'm not a great fan of The Daily Mail personally. But it is good to see a positive article on Northern England. The North/South divide is often exacerbated by the nation press, most probably because they are all based in the south and have no ties with the north. In another article York is recognised as a centre for major business investment:-

FAST-GROWING tech company Anaplan has opened new offices in York and announced it is to double its headcount in the city. The new office, built in the old Bonding Warehouse on Terry Avenue, will house the Silicon Valley-headquartered business’s expanded R&D group, which handles product development and engineering worldwide. Located in a building which had previously lain dormant for 14 years, Anaplan’s new premises will enable it to double its R&D headcount in the city to 90 engineers. Anaplan was founded in 2006 by British software engineer and York resident Michael Gould, and provides a platform for businesses to build financial plans, and assess execution against them. Anaplan boasts more than 20,000 users,
11 offices in seven countries, and a customer list that includes HP, Aviva, Britvic and Procter & Gamble. It recently closed a $100m venture-capital funding round, which included investments from tech luminaries Salesforce.com and WorkDay.
The firm has grown total revenues from $10M in 2012, to $10M per quarter in 2013, to $10M/month in 2014 (as of January 2014).

Gould said: “We’ve taken the company a long way from its conception in my barn in York. Despite our global presence, we strongly believe in the growing pool of technology talent where it all started for us –right here in York.

“We will continue to keep our core development here, in what is rapidly evolving into an increasingly recognised hub for innovation. Thanks to the success of initiatives like DotYork the growing tech community here will only go from strength to strength. We hope our investment in the city will speed its growth.”

Fred Laluyaux, CEO of Anaplan added: “It is becoming increasingly difficult to recruit high-calibre engineering staff in California, and we’ve long believed that the North of England offers a substantial, and untapped, source of great engineering talent. “In particular, the region has a strong heritage in financial software: the core planning products of SAP and IBM were both built around applications developed here. From this perspective increasing our investment in York is the best way we can maintain our technology leadership.”

Coun James Alexander, leader of City of York Council described Anaplan’s expansion in York as a real success story, not only for the company but for the city.

“It brings with it further highly skilled jobs and will be a significant addition to York’s strong, diverse and growing economy,” he said.

“We continue to work hard with partners in the city to ensure that York has the right environment to attract, retain and grow businesses; whether through improvements to our digital and physical infrastructure or in ensuring access to city-wide training and development opportunities. Today’s announcement is further proof that York is a place businesses want to be located to thrive.”

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